Good to read.

I'm a professional writer specialising in clarity.
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language

Communications planning

Planning a new website or publication? I can audit what you have and help you plan what you need.

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Editing

Turn that wordy report into something people will really want to read! Give me what you've got and I'll bring out the best in it.

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Copywriting

Ads, video scripting, web copy, newsletters, media releases, editorial - you name it, I've done it.

About me

I trained as a journalist and worked in corporate communications before co-founding one of New Zealand's first digital content companies, Writeclick, in 2005. It was the early days and we still had to explain what 'content' was. Imagine!

Writeclick was on the government's web services panel for technical writing. I'm very proud of what our hard-working team achieved over a decade: engaging, useful content for scores of high profile organisations and brands.

These days I freelance from Hawke's Bay for clients all over New Zealand.

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Work

Here's some of the work I can share.

Opus International

Website and print copywriting for Opus NZ, Australia, Canada and UK.

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South Australia Tourism

Copywriting and optimisation to lure Kiwis across the Tasman.

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FMG

Translating a technical guide into plain English to help farmers protect their irrigation gear in bad weather.

Antarctic Heritage

Social media strategy and implementation, and rewriting the content for the Trust's new site. 

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Xero

Copywriting for the partners section of the Xero NZ and Australia websites.

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Givealittle

Givealittle gives a lot! I wrote a series of case studies for this popular crowd funding website.

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Go Bamboo

Go Bamboo is on a mission to keep plastic out of the oceans, one elegant bamboo peg at a time. I helped them with copywriting for their new site.

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ClearMark Awards USA

The ClearMark Awards celebrate the best of plain language in America. I served on an international judging panel in 2013, 2015, 2016, 2017 and 2018.

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Momentum

Momentum is Opus International's client magazine covering thought leadership in engineering and design. I wrote a series of articles for the April 2015 issue.

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ASPEQ

Copywriting for the ASPEQ website.

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Red Cross NZ

Red Cross have a lot of good stories to share. I worked with their Wellington HQ on a content strategy to streamline their print and digital communications.

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Palmerston North City Council

Plain English editing for the Palmerston North City Council's website.

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Rishworth, Wall & Mathieson

Copywriting and optimisation for the RWM legal team.

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Kiwi Wealth

Writing financial guides and blogs for the Kiwi Wealth KiwiSaver scheme.

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Seed Force

Copywriting for the new Seed Force website.

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Human Rights Commission

Copy editing for the Human Rights Commission's Business & Work Hub.

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CERT NZ

Copywriting for the national 2017 Cyber Smart Week campaign.

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Tower

Refreshing Tower's suite of customer letters to make them more conversational.

Canterbury DHB

Copywriting job ads to attract great talent.

Gisborne District Council

Editing key sections of Gisborne District Council's Long Term Plan.

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I've also written for

Government & public sector

Ministry of Business, Innovation and Employment | Sorted.org.nz | Ministry for Culture and Heritage | National Library of New Zealand | Ministry of Education | Housing New Zealand Corporation | Wellington City Council | Gisborne District Council | Education New Zealand | Serious Fraud Office | New Zealand Transport Agency | Inland Revenue | ThinkPlace | Central Economic Development Agency

Corporate & agency

AIA Insurance | Atlantic Pacific American Express | Kensington Swan | Kiwibank |ANZ Bank | Meridian | NZ Post | State | Forsyth Barr | Eastland Group | Weta Digital | Te Runanganui o Ngati Porou | Mercury Energy | Clemenger BBDO | Brandalism (Sydney) | Hunch

Heartland

Pasture Renewal Charitable Trust | Beef + Lamb NZ | Farmax | Figured | Ingham | Massey University | Sirona | Tracta | Simmental

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Testimonials

Thank you so much for your assistance with our project. You have directly influenced the volume of overwhelming positive feedback we are receiving.

Lee Hales, Givealittle

Melua has worked alongside the Opus team for the past two years on a range of projects. What we appreciate most about working with Melua is her ability to understand the nuances of our organisation, her superior communications skills, and her ability and willingness to go the extra mile.

Lauren Gibson, Opus International

We had an impossible timeline. Melua was unflappable and moved mountains for us… delivering beautiful, easy-to-understand words and more. Not only did she deliver, but kept us on time, on track, and smiling. I’m happy to recommend her wholeheartedly.

Lisa Wilde, Beef + Lamb NZ

Timeframes are tight, expectations are high and we didn’t consider anyone else for the job.

Emma Saunders, Empathy

Working with Melua was a similar experience to the principles of plain English: straightforward, clear, friendly and informative.

Michelle Tayler, Ministry for Culture and Heritage

Melua quickly got to grips with who we are, delivering a solid strategic social media plan backed-up with practical tips. She is generous with her time and advice.

Paula Granger, Antarctic Heritage Trust

Contact

Get in touch for a chat about your project, I'd love to hear from you.

Email: melua@meluawatson.nz
Phone: 027 276 5494